Panasonic's Fearless Party

When we throw a party here at the Calandro Casa we always bring our A-game. We go all out with the invitations, food, decorations, favors and we even wear sweatshirts that are decorated with the theme for the party. Our friends and family travel from all over and re-arrange their schedules to be here for the festivities. We enjoy entertaining our friends and celebrating with them. It's just what we do.

We don't get paid for these parties, it's not how we bring money into the house. So, if a party flops it doesn't mean we don't pay our mortgage or we have to lay off members of our family from their jobs. It's just for fun, but we put so much effort into these events you would think that the lifeblood of our family depended on it. Well, our reputation for throwing great parties could get shattered, but we could recover from that ego-bruising pretty easily.

Now consider this twist: We plan for months for a party and the financial stability of our family is crucial to its success. Then we ask our guests to tell us anything and everything we did wrong or anything we did right. We've invited everyone to our house, fed them, entertained them and shared all our best efforts to show them a good time. Then we welcome their criticism as well as their accolades. This means that if people didn't have a good time, we'd have to hear about it and we would have a hard time paying our bills!

This doesn't sound like something I would want to subject myself to, but Panasonic has done this and we were invited to this party.

Panasonic created their Living in HD program as an invitation to a Panasonic Products Party and they want to know what we think of this celebration. This is a fearless approach that can only be created by a company that believes strongly in their product and seriously cares about what their consumers think. If you read back to our earlier posts you can see how this process began and the experiences we have had as a result of Living in HD. In a nutshell, it has changed our lives and we have Panasonic to thank for it. They gave us a suite of products and have asked for our opinions about them. And they really want to know what we think.

You may be thinking we have to say these things because we are a part of this program and we owe it to Panasonic. Well, we don't. Panasonic has never told us we had to say or do anything. In January we were honored to appear at CES in Las Vegas as representatives for the Living in HD program. Our entire family was up on the Panasonic stage to talk about what it was like to live in High Definition. We were not scripted in any way. We were just asked to talk about it-the good or the bad. We have three young boys; if there was something they didn't like or thought was junk it would have come out on stage and there wouldn't have been anything anyone could have done to stop it. What a potential loose-cannon!

We were also asked to do a podcast with Joe Jaffe of Crayon and other members of the Panasonic team. Again, we were invited, but never once were we told what to say. Even this blog you are reading can be whatever we want it to be. We can choose to turn it into a blog about dust-bunnies and their plight in North America and Panasonic wouldn't tell us we couldn't. (That's a joke, but the Panasonic part is true.)

Panasonic took a huge risk putting us out there in front of their audience without any control of what we were going to say. When you are confident in your product and message, you can afford to take risks and let people be who they are.

We are not a family that is in business or marketing, we make our living in education, so we are not experts in the corporate or advertising world. However, we think giving a group of consumers thousands of dollars worth of products and then asking them to tell you what you REALLY think about all of it is pretty outstanding and innovative. And brave. What if the TV stunk? What if the blu-ray player was a lemon and skipped around when playing a regular DVD as opposed to a movie in blu-ray format? What if this laptop I'm using right now malfunctioned when it got milk and cereal spilled all over the keyboard and it wasn't as "tough" as it was said to be? Panasonic would want to hear about it and they would want us to tell others as well. That's how great they know their products are. Panasonic knows the only way they want to compete for consumer dollars is through integrity and transparency. They have nothing to hide.

Who does this? Who invites people into their home, gives them the best of what they have to offer and then genuinely asks, "So, what do you think?" Panasonic does. They do it because they believe in their products, the minds that create them, and the people of their company. They all work together tirelessly to create the best products they can for their consumers. Panasonic wants their products and technology to improve our lives. They feel the best way to do this is by asking their consumer what works and what doesn't, not just relying on sales figures to dictate what the market demands.

Maybe our parties are driven by the same motivation as Panasonic's for their Living in HD program, just on a much smaller scale. We work tirelessly for our parties to be the best they can because we care about our family and friends' well-being. We look at our "product" -our parties - as a way of showing them we are willing to do our best on their behalf, for their entertainment. When our parties are over we assess how the event went; we look at what food was consumed and what is still left on the table. We think about which games were a hit and which ones caused injuries (yes, unfortunately, that has happened!). We don't give our guests formal questionnaires, but we learn from our experience. This is how Panasonic is creating a dialog between creator and consumer and they are listening to what we have to say.

Here's the best part about the Panasonic Party: this invitation doesn't have an end time; it just keeps going. So consider yourself invited to one of the best parties the Calandro Family has ever been a part of. Go to the Panasonic Living in HD community. Join the conversation. Tell them what you think. Be honest. Panasonic is listening and wants to know what you have to say. With Panasonic you are a consumer with a powerful voice. We always love a great party - and we don't have to clean up after this one! Enjoy! And tell them the Calandros sent you!

Mighty PIZZA NIGHT-y

We know times are tough - if you don't know that, you have been living under a rock and you need to come on out and get some air. Times have been tough in the Calandro house before: the toughest was when Max was born: we went down to one income and John had gone back to school to get his Masters. It wasn't pretty around here, just like it's pretty ugly in a lot of places right now.

Out of this difficult time, we created a wonderful family tradition: Friday Night Pizza Night. It all began when John got a bread maker for Christmas. (That year I got a jigsaw - we're not real big on gender specific roles here at the Calandros.) Anyway, we started making our own pizza dough with the bread maker and it was better than any dough we could purchase. We started making pizza on Fridays because it gave us something to look forward to as a family every week. Everything came to a screeching halt for Pizza Night. We got a movie from the library (because it was free), got a bottle of two-buck-chuck (do the math), and made our own pizza for a fraction of what it would have cost us to get it delivered to our door. We all watched the movie together, breathed a big sigh of relief, and celebrated making it through another week, and it only cost a few dollars. All our other meals are consumed at our kitchen table, but Pizza Night happens in front of the TV. This distinction makes it very special and something for our boys to look forward to.

Through the years, pizza night became "Pizza Night" with initial caps because it deserved that status. Our three boys know it as the benchmark of the week. Miles, our three-yer-old, doesn't know the days of the week yet and will ask all week long, "Is it Pizza Night?" He lets out a big,"Hooray!" when we finally answer yes to his question. All our family knows about Pizza Night and will schedule visits to either be a part of the tradition or avoid disrupting it. Friends honor it and love being a part of it. Some friends get "Pizza Night Cravings" and call us up when they need a fix. Family and friends are always welcome and as we say as the Calandros: once you've been here for Pizza Night, you're family.

Now Pizza Night has been taken to a new level thanks to Panasonic and their Living in HD program. Now Pizza Night is PIZZA NIGHT. It deserves to be in all capital letters because our set-up has made it unbelievably AWESOME! The movies we watch on our 1080p plasma screen television are better quality that we see in our local movie theaters. The sound is incredible and you can't beat the convenience. The combination of the clarity capacity of our TV and our blu-ray player quality is unbeatable. Even our DVDs look better when played through the blu-ray player and displayed on our TV.

We feel so lucky and spoiled. We probably shouldn't admit we're a little sad at the end of the evening when we turn off our TV and head downstairs to watch Letterman on our dinky little television in our bedroom, but we are sad. Our set-up is that good. I guess the good news is our TV gives us a reason for getting out of bed in the morning so we can go upstairs to watch it! Okay, that's extreme, but it is beautiful. John says he wants to hug our television. Until you see it, you would just think he's wacked.

With our fabulous Panasonic set-up or just our old TV, PIZZA NIGHT has become the stuff of legend for the Calandros. It gives us the opportunity to come together as a family and mark the passing of another week. We celebrate with family and friends depending on what is happening for all of us. It is grounding to have a tradition every week our children can rely on, no matter what. We hope our boys will grow up and remember PIZZA NIGHT on Fridays. We hope they know how much we love this tradition and how much we enjoy creating it each week with them.

If you're ever in San Luis Obispo on a Friday night, you probably won't see us downtown at the local movie theater. You'll see us at our own home theater, munching on home-made pizza watching a movie, thinking about how good it is to be here on a Friday. Heck, let us know you're in town, and you may even be invited to attend. And then, as I mentioned before, you won't just be a stranger passing through town, you'll be family.

Our trip to CES 09- Las Vegas

We got into Vegas last night at midnight and took part in the press conference today. Lots of cool stuff coming up! Since it was Matthew's birthday, we made him an "I am Living in HD on my birthday" shirt. We also made buttons that say "Happy Living in HD Birthday Matthew". Greg Harper took Matthew over to the top brass of the Panasonic North America Corporation and had him give buttons to all of them. Pretty amazing.

Everybody we have met has been great.

Panasonic unveiled a bunch of great stuff. First off- 3D HD...Panasonic plans to have a working format for Blu-Ray by 2010...They are also working to standardize it within the industry so it becomes a reality for all. This is next year we're talking about, people! They will have a demonstration of it tomorrow!

Speaking of Blu-Ray, How about a portable Blu-Ray player? Here's a picture of it (I apologize for the quality- I was trying to manage the kids while taking pictures):

How would you like to have a flat screen tv that had NO WIRES and full 1080p HD? On the way. How about a 600mHz screen?

Got Viera Cast? (If not, you're missing out)- Good news! Panasonic will be partnering with Amazon to provide HD movies on demand! Gotta love it!

Think that's cool? How about a flat panel tv that's only 1/3 of an inch deep? Here's a shot of it from the front, then as compared to the width of an iphone. And they are creating all of this stuff while making everything more energy efficient and reducing emissions!

Amazing, no?

There is way more cool stuff to come as the Calandros continue our Vegas CES Panasonic adventure. We'll keep posting and keep you posted!

What it means to Live in HD

Living in HD has been a fantastic experience. First of all, we have a ton of phenomenal equipment. Our family is very busy and used the technology we had prior to having the "right"equipment. Since we have gotten our Panasonic suite of products, everything we do is just better, easier, and faster. We have burned videos of parties and events for friends and families, we have created awesome slideshows to share with each other and as gifts for friends, we have learned how to post photos, video, and content to the web, and we have taken our laptop to places we never thought we would (more on that in another post...).

Our family has had a long standing "Pizza Night". Every Friday we make a pizza and watch a movie. We have been doing this for 9 years now. It is the only night of the week that we eat in front of the tv. Having a Blu-Ray player and a 1080p incredible 50" Viera Plasma tv has pumped that up to a whole new experience. One of our friends commented that the quality on our tv was better than we'd get in any theater! He's right, and with the price of taking a family to the theater these days (over $50 just to get our family in the door-before concessions!), the tv would pay for itself in just a few movies!

The greatest thing about being a LiHD family is the new community of people we now have in our lives. The families that we have heard from in the LiHD project have all been wonderfully welcoming and friendly people. I think it's because Panasonic is looking for the everyday person to be a part of ths project and, contrary to what the news may have us believe, everyday people are generally kind, welcoming, and helpful. You can see this in the videos on Panasonic's Living in HD website- livinginhd.com , and in the other blogs developed by families.

The people at the Panasonic corporation and the people that they have sent to us to train us on how to use our equipment have been phenomenal. Greg Harper is a genius and has more energy than 10 people. You'll see him pop up on the videos on the Panasonic site. He's met all of the families in the project and is a driving force behind this whole thing. He has the ability to fit in anywhere and talk to anyone. He tells great stories and always seems to be available to us no matter what the issue.

Naomi at Panasonic has been so patient with all of our requests, questions, and random ideas. She is incredible and we appreciate her tremendously.

Adam Broitman came to us to help us out with posting content to the internet. He has a great sense of humor and is a natural teacher. He is also a powerhouse in his industry (you can check him out at www.crayonville.com). He became family quickly in our household and joined us for Pizza Night!

Jody Gnant came with Adam. They made a great team! She helped me to Twitter and has more hands-on web information than we had time to share. She also joined us for Pizza night and all three boys were enamored of her! You can check her out at jodygnant.com. (Oh, did I mention she's got a great voice?)

Our friends and family are enjoying our new LiHD life, too. In addition to receiving way more pictures, videos, and information than they ever have from us (because it is sooo much easier now), they have gotten to enjoy our equipment. The highlight of Christmas was watching my mother and my 5-year-old do boxing on the Wii. It was truly hysterical and my mother was better at it than any of us expected!

Living in HD is awesome. I can't wait to meet more of the families and continuing the Panasonic adventure.

Our next adventure is at the International Consumer Electronics Show in Las Vegas. If you're in the area or at the show, come on by and see us in the Panasonic booth. We'd love to meet you and make you part of our LiHD life!