Happy Panaversary!!!

An open Thank You letter to Panasonic,

Dear Panasonic,

One year ago today, our family was at home watching the installers put in our new Panasonic equipment that we were chosen to receive through the Living in HD program. I’ll admit that my primary motivation was to get some really cool equipment, and that I knew our family would enjoy it, but I really didn’t think that “living in HD” would be any different from living in Standard Definition. We were already an active family. We already used technology.

I was so wrong.

When we were selected to go to the Consumer Electronics Show in Las Vegas to represent the LiHD families, we had the good fortune of hearing both Yoshi Yamada, Chairman of Panasonic North America, and Bob Greenberg, Vice President of Corporate Brand Marketing, speak about why they started this program. They wanted to know how real families used your products. They wanted to know what was working and what wasn’t. Most of all, however, they wanted the technology to enhance and improve the lives of families.

Guess what? It worked! One year later, our lives are drastically different than they were one year ago. We have connected with our family and friends by sharing pictures and videos via email, the LiHD website, and social media sites. We always have a camera with us, shoot more video than we ever did in all of our years with our old video camera, and we actually watch the video we shoot because it is ridiculously easy to do. Our friends love to watch YouTube via the VieraCast and we love to play video games on a TV large enough for everyone to see.

We have gotten to travel to tell others how much we love your products. We have met so many wonderful and genuine people in, and connected to, the Panasonic Company: Greg Harper, Tom Murano, Carol DiStaulo, Naomi Pagidas, Joe Jaffe, Greg Verdino, Jane Quigley, and Adam Broitman. When we went to Las Vegas we got to meet Steve Garfield, Chris Brogan, and Stacy Debroff of MomCentral.

We have connected with other LiHD families- The Neilsons, the Pelletiers, the Richardsons, the Seamans, and the Korys. We have welcomed new LiHD families TimnEvan, and A Cowboy’s Wife. When we find out someone new has won, we are as excited as they are because we know how different and amazing their lives will be. We have gotten to know Kate Dickman and our kids got to run around with the Pollak kids while we were all in Las Vegas.

My wife, who never spent much time with technology other than a camera, made the decision to jump in to the technological world with both feet. This was both because we now had great equipment and because all of this equipment is so easy to use. She started to connect with others via Twitter (taught to us by Adam Broitman, thanks to Panasonic), made videos via Animoto to inspire others to donate to charity, and began to develop friendships with people near and far. She now has a job with MomCentral, working to connect moms with each other online. If it weren’t for Panasonic, we never would have had the opportunity to meet Stacy DeBroff in person, much less be a part of her amazing company! One year ago, my wife had no cell phone, was not that into technology, and certainly wasn’t interested in blogging. Now she has her own website (http://calandroclan.com), a job in social media, and we are, today, at a Momblogger’s retreat hosted by Activision to launch Tony Hawk’s new video game, Tony Hawk’s Ride. Our boys got to meet Tony Hawk and play with him at his offices. We have met moms and kids from all over the country and get to spend time with them. Thanks to Living in HD, our kids are having experiences we didn’t even know existed a year ago.

We can definitively say that everything that has happened to us in the past year is because of Panasonic and the Living in HD program. We are so happy to be a part of this. We have embraced the opportunities this technology has brought to our lives and we have found that when we do this, we just find more opportunities.

As a Living in HD family, our lives have become richer, more interesting, easier, and more amazing than ever before. Our products from Panasonic have done so much more than just make our Friday Night Pizza Nights spectacular. Every day we find that if we embrace the technology we have and use it to create and inspire, we open ourselves up to meeting new people and having new and fantastic adventures.

Thank you, Panasonic for choosing us. Thank you for creating products that are outstanding and easy to use. Thank you for knowing long before we did that Living in HD isn’t about having a really cool TV. It’s about using what you have to the fullest and enhancing your life by connecting to others. It has been an outstanding year- and we realize we are just beginning to scratch the surface of what it means to Live in HD. We can’t wait to see what new and amazing adventures this year brings to us!

With endless gratitude,

The Calandro Family
LiHD family #39

Panasonic's Fearless Party

When we throw a party here at the Calandro Casa we always bring our A-game. We go all out with the invitations, food, decorations, favors and we even wear sweatshirts that are decorated with the theme for the party. Our friends and family travel from all over and re-arrange their schedules to be here for the festivities. We enjoy entertaining our friends and celebrating with them. It's just what we do.

We don't get paid for these parties, it's not how we bring money into the house. So, if a party flops it doesn't mean we don't pay our mortgage or we have to lay off members of our family from their jobs. It's just for fun, but we put so much effort into these events you would think that the lifeblood of our family depended on it. Well, our reputation for throwing great parties could get shattered, but we could recover from that ego-bruising pretty easily.

Now consider this twist: We plan for months for a party and the financial stability of our family is crucial to its success. Then we ask our guests to tell us anything and everything we did wrong or anything we did right. We've invited everyone to our house, fed them, entertained them and shared all our best efforts to show them a good time. Then we welcome their criticism as well as their accolades. This means that if people didn't have a good time, we'd have to hear about it and we would have a hard time paying our bills!

This doesn't sound like something I would want to subject myself to, but Panasonic has done this and we were invited to this party.

Panasonic created their Living in HD program as an invitation to a Panasonic Products Party and they want to know what we think of this celebration. This is a fearless approach that can only be created by a company that believes strongly in their product and seriously cares about what their consumers think. If you read back to our earlier posts you can see how this process began and the experiences we have had as a result of Living in HD. In a nutshell, it has changed our lives and we have Panasonic to thank for it. They gave us a suite of products and have asked for our opinions about them. And they really want to know what we think.

You may be thinking we have to say these things because we are a part of this program and we owe it to Panasonic. Well, we don't. Panasonic has never told us we had to say or do anything. In January we were honored to appear at CES in Las Vegas as representatives for the Living in HD program. Our entire family was up on the Panasonic stage to talk about what it was like to live in High Definition. We were not scripted in any way. We were just asked to talk about it-the good or the bad. We have three young boys; if there was something they didn't like or thought was junk it would have come out on stage and there wouldn't have been anything anyone could have done to stop it. What a potential loose-cannon!

We were also asked to do a podcast with Joe Jaffe of Crayon and other members of the Panasonic team. Again, we were invited, but never once were we told what to say. Even this blog you are reading can be whatever we want it to be. We can choose to turn it into a blog about dust-bunnies and their plight in North America and Panasonic wouldn't tell us we couldn't. (That's a joke, but the Panasonic part is true.)

Panasonic took a huge risk putting us out there in front of their audience without any control of what we were going to say. When you are confident in your product and message, you can afford to take risks and let people be who they are.

We are not a family that is in business or marketing, we make our living in education, so we are not experts in the corporate or advertising world. However, we think giving a group of consumers thousands of dollars worth of products and then asking them to tell you what you REALLY think about all of it is pretty outstanding and innovative. And brave. What if the TV stunk? What if the blu-ray player was a lemon and skipped around when playing a regular DVD as opposed to a movie in blu-ray format? What if this laptop I'm using right now malfunctioned when it got milk and cereal spilled all over the keyboard and it wasn't as "tough" as it was said to be? Panasonic would want to hear about it and they would want us to tell others as well. That's how great they know their products are. Panasonic knows the only way they want to compete for consumer dollars is through integrity and transparency. They have nothing to hide.

Who does this? Who invites people into their home, gives them the best of what they have to offer and then genuinely asks, "So, what do you think?" Panasonic does. They do it because they believe in their products, the minds that create them, and the people of their company. They all work together tirelessly to create the best products they can for their consumers. Panasonic wants their products and technology to improve our lives. They feel the best way to do this is by asking their consumer what works and what doesn't, not just relying on sales figures to dictate what the market demands.

Maybe our parties are driven by the same motivation as Panasonic's for their Living in HD program, just on a much smaller scale. We work tirelessly for our parties to be the best they can because we care about our family and friends' well-being. We look at our "product" -our parties - as a way of showing them we are willing to do our best on their behalf, for their entertainment. When our parties are over we assess how the event went; we look at what food was consumed and what is still left on the table. We think about which games were a hit and which ones caused injuries (yes, unfortunately, that has happened!). We don't give our guests formal questionnaires, but we learn from our experience. This is how Panasonic is creating a dialog between creator and consumer and they are listening to what we have to say.

Here's the best part about the Panasonic Party: this invitation doesn't have an end time; it just keeps going. So consider yourself invited to one of the best parties the Calandro Family has ever been a part of. Go to the Panasonic Living in HD community. Join the conversation. Tell them what you think. Be honest. Panasonic is listening and wants to know what you have to say. With Panasonic you are a consumer with a powerful voice. We always love a great party - and we don't have to clean up after this one! Enjoy! And tell them the Calandros sent you!

Connected to Panasonic

It has now been almost a month since the Crazy Calandros went to CES and were wowed by Panasonic, their incredible products, and personable family of employees. The experience will go down in our Calandro Family History as the stories are told and retold. However, this little anecdote takes the entire journey to a new level of service and dedication. This is a story of when a little bit goes a long way:

A few weeks ago we received a very discrete letter from Panasonic. The return address was pre-printed on the envelope with the words "Panasonic Ideas for Life". It looked like it could have contained anything, but what was inside was anything but ordinary. It was a thank you letter from Yoshi Yamada, Chairman and Chief Executive Officer of Panasonic of North America. He thanked us for appearing on the CES 2009 Main Stage as a Spotlight on Ideas speaker. He told us we contributed "a new level of extremely relevant information" with our appearances. At the end he simply said, "I know this kind of commitment of your valuable time was a challenge, and I truly appreciate your making it happen."

ARE YOU KIDDING ME?!?!? Panasonic flew us there, gave us money for food, put us up in a hotel room for five nights, and celebrated my son's birthday as if he were a member of their own family and HE is thanking US! Sure, organizing the five of us to appear onstage every day and getting to and from Vegas was no small task, but we never dreamed of getting this kind of acknowledgement for our efforts.

Plain and simple: Panasonic gets it.

Mr. Yamada, in front of everyone who is reading and listening: we thank you. From the bottom of our Crazy Calandro hearts, thank you. Being with your company and your employees at CES gave us the opportunity to connect with a brand in a way we never thought possible. Everyone we met and talked with cared about us and what we had to say. Panasonic was interested in our opinions; we mattered. As humans, we instinctively want to feel like we are important, like we belong. Everyone at Panasonic listened to us when we talked about their products or even when we were just talking about our lives back in San Luis Obispo. For that, we thank you. We thank you for working tirelessly to link your philosophy to your consumer and the Panasonic products. Your company's vision was presented to us every day: you care about the people using your products and you want Panasonic to improve people's lives. Your personally signed letter following our trip demonstrated the importance of us to you.

That's the part you got completely correct, Mr. Yamada: you and Panasonic have improved our lives more than you can ever know. Tonight John is relaxing in front of our awesome TV and I am blogging via our laptop while sitting at my kitchen table. Tomorrow I will be taking our youngest son, Miles, to his first day of preschool. At night we will all gather in front of the TV, insert a little SD card in the slot on our television and our whole family will share in this momentous event in HD. Four months ago these occurrences would have been drastically different in our home and far less enjoyable. Thank you Mr. Yamada and Panasonic. Your "Ideas for Life" have made ours absolutely wonderful.

What it means to Live in HD

Living in HD has been a fantastic experience. First of all, we have a ton of phenomenal equipment. Our family is very busy and used the technology we had prior to having the "right"equipment. Since we have gotten our Panasonic suite of products, everything we do is just better, easier, and faster. We have burned videos of parties and events for friends and families, we have created awesome slideshows to share with each other and as gifts for friends, we have learned how to post photos, video, and content to the web, and we have taken our laptop to places we never thought we would (more on that in another post...).

Our family has had a long standing "Pizza Night". Every Friday we make a pizza and watch a movie. We have been doing this for 9 years now. It is the only night of the week that we eat in front of the tv. Having a Blu-Ray player and a 1080p incredible 50" Viera Plasma tv has pumped that up to a whole new experience. One of our friends commented that the quality on our tv was better than we'd get in any theater! He's right, and with the price of taking a family to the theater these days (over $50 just to get our family in the door-before concessions!), the tv would pay for itself in just a few movies!

The greatest thing about being a LiHD family is the new community of people we now have in our lives. The families that we have heard from in the LiHD project have all been wonderfully welcoming and friendly people. I think it's because Panasonic is looking for the everyday person to be a part of ths project and, contrary to what the news may have us believe, everyday people are generally kind, welcoming, and helpful. You can see this in the videos on Panasonic's Living in HD website- livinginhd.com , and in the other blogs developed by families.

The people at the Panasonic corporation and the people that they have sent to us to train us on how to use our equipment have been phenomenal. Greg Harper is a genius and has more energy than 10 people. You'll see him pop up on the videos on the Panasonic site. He's met all of the families in the project and is a driving force behind this whole thing. He has the ability to fit in anywhere and talk to anyone. He tells great stories and always seems to be available to us no matter what the issue.

Naomi at Panasonic has been so patient with all of our requests, questions, and random ideas. She is incredible and we appreciate her tremendously.

Adam Broitman came to us to help us out with posting content to the internet. He has a great sense of humor and is a natural teacher. He is also a powerhouse in his industry (you can check him out at www.crayonville.com). He became family quickly in our household and joined us for Pizza Night!

Jody Gnant came with Adam. They made a great team! She helped me to Twitter and has more hands-on web information than we had time to share. She also joined us for Pizza night and all three boys were enamored of her! You can check her out at jodygnant.com. (Oh, did I mention she's got a great voice?)

Our friends and family are enjoying our new LiHD life, too. In addition to receiving way more pictures, videos, and information than they ever have from us (because it is sooo much easier now), they have gotten to enjoy our equipment. The highlight of Christmas was watching my mother and my 5-year-old do boxing on the Wii. It was truly hysterical and my mother was better at it than any of us expected!

Living in HD is awesome. I can't wait to meet more of the families and continuing the Panasonic adventure.

Our next adventure is at the International Consumer Electronics Show in Las Vegas. If you're in the area or at the show, come on by and see us in the Panasonic booth. We'd love to meet you and make you part of our LiHD life!